JP Rangaswami is chief scientist at Salesforce.com

The following is from his blog.

First they ignore you. Then they ridicule you. Then they fight you. And then you win.

That’s one of my all-time favourite Mahatma Gandhi quotes. [But it doesn't displace the No 1: When asked what he thought about Western civilisation, Gandhi replied "I think it would be a good idea"].

Whenever I think about paradigm shifts, particularly in the context of those influenced by technological advances, the Gandhi quote comes to mind. Clayton Christensen’s Innovator’s Dilemma covers some of the relevant ground, but doesn’t evoke the emotional dimension quite as succinctly as Gandhi does.

To read the full entry, goto:

http://confusedofcalcutta.com/2012/12/30/and-then-you-win-gandhi-platforms-and-2013/