Thursday 25th April sees the launch of John Bertrand's, Liquidity Strategies for Corporates and Financial Institutions
IoD nr Liverpool Street
RSVP to Ashwin Rattan
In a marketing strategy borrowed from Guns N'Roses (Use Your Illusion I and II) and Bruce Springsteen (Human Touch/Lucky Town). John will be publishing two products (or books) at once, the aforementioned Liquidity Strategies as well as the small business targeted Be Your Own CFO.
Both books carry the catchy subtitle: The Art of Cash Management.
It's often been said that the ''two at once'' strategy worked for neither Bruce nor the Gunners, but in this case things will clearly turn out much better.
And at the same event, Chris Skinner, a man who needs no introduction, will be presenting his 3 new complete bankers.
How could anyone not want to come?