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25th April: John Bertrand on Corporate Liquidity - Chris Skinner on everything else

Written by Ashwin Rattan Thursday, 12 April 2012 15:09
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Thursday 25th April sees the launch of John Bertrand's, Liquidity Strategies for Corporates and Financial Institutions


5PM

IoD nr Liverpool Street

RSVP to Ashwin Rattan

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In a marketing strategy borrowed from Guns N'Roses (Use Your Illusion I and II) and Bruce Springsteen (Human Touch/Lucky Town). John will be publishing two products (or books) at once, the aforementioned Liquidity Strategies as well as the small business targeted Be Your Own CFO.

 

Both books carry the catchy subtitle: The Art of Cash Management.

 

It's often been said that the ''two at once'' strategy worked for neither Bruce nor the Gunners, but in this case things will clearly turn out much better.

 

And at the same event, Chris Skinner, a man who needs no introduction, will be presenting his 3 new complete bankers.

 

The Extraordinary Madness of Banks and the Extreme Folly of Governments,

 

Are Bankers Good or Bad for Society

 

The Rise of London as a Financial Centre

 

How could anyone not want to come?

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