Taken from Ideaconnection
P&G is doing even more to live up to its mantra of ”together we can create more value than we ever could alone”.
The multinational consumer goods company’s Connect+Develop program has just launched a new website (pgconnectdevelop.com). The purpose is to link
innovators directly to the company’s top needs, and P&G business leaders directly to external innovation submissions.
Ultimately it should make the process more efficient, maximizing the potential of open innovation for its own needs and those of innovators.
To read the whole story goto:
And to understand the underlying principles of Open Innovation, check out Kosta Peric's The Castle and The Sandbox.