Augmented Reality in advertising

Written by Ashwin Rattan Saturday, 15 September 2012 08:14
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Augmented Reality, or AR, may finally be coming of age.


Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, iPhones, Facebook, Twitter, video games, and more), AR offers a serious opportunity for marketers to reach these important consumers.


With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase.  


To read the full article, click here.


And for Alex Bray's account of how AR is set to impact the business and financial world, click here.


Last modified on Saturday, 15 September 2012 17:56

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