Over the last couple of months, I have presented to a lot of senior banking executives on the subject of social media. The parallels between these presentations have been fascinating.
At all these presentations, I tend to be the last presenter of the day. I am usually all that’s between 10 tired delegates and their commute home. Nevertheless the feedback I usually get afterwards is how exciting the discussion has been and how valuable it was to have an opportunity to discuss what social media can do for a bank.
Now, I would like to put this down to my own inimitable presenting style and effective influencing skills (and the fact my presentation often follows a long discussion on Basle 2 capital adequacy requirements or the impact of new regulatory frameworks - after which anything would be exciting). However, I suspect is it more to do with the way in which most bankers perceive ‘social media’. Social media is ‘fun’ and ‘cool’ and‘interesting’.
It’s is a nice way to round out a day of presentations. A tick in the box for strategic thinking. But, well… it’s just not that important right now.
I think that is really wrong.
I want social media to be recognised for what it is (and increasingly will be): ‘integral’ and ‘important’ and ‘serious’.So I’m now here to make social media boring. I want people to groan at the thought of a social media presentation.
Ok - maybe that takes it too far… But social media has to be placed in the mainstream of banking.
To readmore, check out Alex's blog:
Alex is the author of the forthcoming report - Augmented Reality in Financial Services.
For more on social media in banking, check out Christophe Langlois's recent book.