A great title so Searching Finance had to link to it:
About the blogger:
Aden Davies is a social technologies specialist at HSBC and is part of the Technology Innovation team.
He is responsible for researching new technologies and trends and working out if and how they can be applied to the world of banking and the internal organisation of HSBC.
He is currently researching the social web and it’s continued impacts on banking and finance and the world in general.
Linked In: http://www.linkedin.com/in/adendavies