Christophe has taken a comprehensive and well researched look at the emergence of social media in the retail financial services space. What is impressive, is the broad level of involvement he's had from industry players from such a wide geographical context.
If you're in banking or financial services and you're starting out, or you are looking to tweak your social media strategy with a few new tricks and strategies, then "A Practical Guide to Social Media in Financial Services" should be the first book on your to-read list.
The case studies are what make this book because they are real, actionable and are in place today!
Author - BANK 2.0
To find out more about this title, check out A Practical Guide to Social Media in Financial Services