CMOs versus CFOs

Written by Ron Shevlin Monday, 07 May 2012 13:46
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Snarketing is one of the funniest (and most informative blogs) connected to financial services.


Check out the CMO v CFO discussion here.


Some more about Ron Shevlin


Ron Shevlin has been a marketing consultant for more than 25 years. Since other bloggers, gurus, and authors feel compelled to mention it, it goes without saying that he has consulted to the leading financial services, consumer product goods, retail, and manufacturing firms in the world. And—needless to say—he is a frequent speaker at industry conferences and events.


Currently, Ron is a senior analyst at Aite Group where he specializes in retail banking issues including sales and marketing technologies, customer and marketing analytics, social media, customer experience and consumer behavior.


Prior to joining Aite Group, Ron was a vice president at Epsilon, where he led the database marketing firm’s financial services consulting practice. Before  Epsilon, Ron was a vice president and principal analyst at Forrester Research, heading up Forrester’s research efforts on customer loyalty, profitability and consumer channel use in the financial services industry.


Ron also has more than 10 years experience working for leading management consulting firms like Symmetrix, Nolan, Norton & Co., and Management Dynamics.


He has been widely quoted in publications such as Wall Street Journal and New York Times, a frequent contributor to NPR Marketplace, and has been a keynote speaker at numerous industry/client events including BAI Retail Delivery, CUES CEO Network, DMA Financial Services, NICSA Technology Forum and Forrester Finance Forum.

Last modified on Monday, 07 May 2012 14:11

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