Daniel Gusev is a payments geek, innovation practitioner and startup amateur.
He took some time out from being all of the above to read Kosta Peric's The Castle and The Sandbox
And this is what he had to write:
Innovation in a big company has for long been a misnomer, dispelled as a marketing gimmick that companies use often to prove their competitors of their mettle and avid thinking about the future. Alas, the thinking did not go far from the books and seminars they spent money on, where customers were left with the same unwelcoming proposition.
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