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From BBC Sport
Dynamic pricing.
This is how we have paid for train tickets, hotel rooms, flights and theatre tickets for years. Pay on the day and you know you will have to pay more.
Football could be next.
To read the full article goto:
http://www.bbc.co.uk/sport/0/football/19716087
A cynic might argue that George Osborne already has his own version in place.
(H/T Pricing Prophets)
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