Google, Amazon, and The Shape of SME Finance

Written by Simon Deane-Johns Saturday, 20 October 2012 14:43
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Simon Deane-Johns is The Pragmatist and the author of Lipstick on a Pig
In November 2007 it seemed clear that facilitators like Google and Amazon would capitalise on their alignment with their customers' day-to-day activities to disrupt banking.
Both of these giants already have e-money licences in Europe (I helped Amazon apply for its own), and the latest foray is into trade finance.
Google will offer a line of credit for AdWords advertising spend, while it appears Amazon will lend to selected small businesses against their projected sales over the Christmas season. 
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