Searching Finance is delighted to announce that we are shortly to publish Mark Sibthorpe on credit and loyalty.
Some more about the report
Credit and loyalty programs have made the difference between growth and decline in competitive retail environments.
Even mobile payments, as the market has come to realise, are driven by merchant offers and payment convenience for consumers.
Lets face it, no merchant ever lost a sale because they do not offer mobile payments. Yet Starbuck's has made good business out of running its own card and rewards program and used this as a basis for its wildly successful, barcode based, mobile payment channel.
The purpose of this guide is to show merchants how to use credit and rewards to increase same store sales effectively and profitably.
It covers the business issues, the competitive landscape, the rules merchants need to follow in order to work with banks, and also gets into the nitty gritty with detailed steps to follow regarding such things as system selection and funding receivables.
The knowledge delivered through this report is based on Mark Sibthorpe's 11 years of experience working with banks and merchants to build credit and loyalty programs. He has developed programs with receivables up to $4 billion dollars. He also has a strong technology background having headed marketing and sales for a leading retail banking software developer based in the UK and Africa.
This report is a must read for merchants looking to be in the credit or loyalty business.
This report is also essential reading for telcos and banks looking to participate in mobile payments and understand credit and loyalty from a merchants perspective.
Praise for Mark Sibthorpe
“Not only does Mark’s experience bring a unique insight onto the complex inner workings of the credit card merchant loyalty market, but his report takes it further in providing a “lessons learned” and “how to” methodology for launching a successful card program.
Mark’s book will be a valuable asset in any financial setting or institution.”
John Anticoli, Senior Product Manager and Payment Expert at M&T Bank and Ocwen Financial Corporation
Mark's report will be published by Searching Finance in June 2012.