“Deane-Johns as The Pragmatist is worth his weight in White Papers on criminally overdue financial services reform and crystal clear thinking.
His blog is essential reading for all of us who want to see big, effective change for the better.
Not just because he agrees with us, but because he explains precisely what needs to be done.
To have this wealth of invaluable observation, analysis and creative thinking brought together in one book is a Godsend.
That The Pragmatist is a gigging lawyer in the forefront of innovative businesses makes this work an even rarer and significant read.
We should all send a copy to Cameron, Osborne and Cable; there might be hope for UK financial services reform yet.”
Beacon Strategic Communications
The first in the sequence of books in which Simon Deane-Johns takes the role of The Pragmatist is coming very soon