Ironically, as both Isis and the Google Wallet systems now essentially disclaim any interest in revenue from the transaction process, seeking instead to build new businesses based on advertising and loyalty, the “wallet” part of the mobile commerce business now seems to have “substantially slowed mobile commerce development in the rest of the developed world.”
To a large, though not complete extent, “payments” now are taking a back seat to “wallets,” which probably means we are headed for a period where “mobile commerce” becomes the headline phrase, not necessarily “mobile payments.”To read the rest of this article, visit: http://www.mobilemarketingandtechnology.com/blog/featured-stories/mobile-payments-business-is-starting-over-says-david-schropfer/
David is the author of the recently published report on The Google Wallet