Payment data more important than payment fees

Written by Ashwin Rattan Saturday, 18 August 2012 17:48
Rate this item
(1 vote)

We are in the midst of a great revolution the payments space: anyone with a phone can now accept credit cards;online-to-offline commerce is allowing online payment for offline purchase and significant friction is being removed from the consumer purchase experience thanks to mobile.


All of this innovation (read: competition), combined with government intervention, means that payment fees are falling, threatening revenue streams for incumbents and startups alike in the payments space.


But a broader opportunity exists: using the data of payments to build a more valuable, more defensible business model, one not dependent on fees. The result will revolutionize offline commerce and online advertising.

Add comment