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Payment data more important than payment fees

Written by Ashwin Rattan Saturday, 18 August 2012 17:48
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We are in the midst of a great revolution the payments space: anyone with a phone can now accept credit cards;online-to-offline commerce is allowing online payment for offline purchase and significant friction is being removed from the consumer purchase experience thanks to mobile.

 

All of this innovation (read: competition), combined with government intervention, means that payment fees are falling, threatening revenue streams for incumbents and startups alike in the payments space.

 

But a broader opportunity exists: using the data of payments to build a more valuable, more defensible business model, one not dependent on fees. The result will revolutionize offline commerce and online advertising.

 

http://techcrunch.com/2012/08/18/payment-data-is-more-valuable-than-payment-fees/?fb_comment_id=fbc_10151173932926508_26072807_10151173970351508

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