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Poor analysis surrounds Gen Y

Written by Ron Shevlin Tuesday, 14 August 2012 09:42
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Snarketing 2.0 is a blog about marketing and financial services, written by Aite Group senior analyst Ron Shevlin. If this blog doesn't make you think more critically about the world around you, then it has failed. If it doesn't make you laugh from time to time, then you don't have a sense of humour.

 

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Groucho Marx once said:

 

“I’ve read so much about the dangers of smoking, that I’ve decided to give up reading.”

 

That’s how I feel about Gen Yers. I gotta stop reading about them. It’s driving me nuts.

 

First off, most of the commentary, at this point, is redundant. I haven’t read or seen anything really new about Gen Y in at least a year now.

 

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