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Professor Kulwant Singh on business and language

Written by Ashwin Rattan Wednesday, 09 January 2013 22:35
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 Kulwant Singh (pictured below looking very serious) is a Professor at the National University of Singapore (NUS) and Deputy Dean of NUS Business School. He also finds time to research and teach at the Judge Institute of Management in Cambridge.

 

Much to his embarrassment he has recently been nominated to the long list of EIU Business Professor of the Year.

 

In a weak moment he finally gave in and offered Searching Finance some thoughts on the horror of corporate jargon.

 

kulwant singh

 

''As a teacher of business and management at Grad and Exec levels I find jargon may sometimes help, but more often distracts, detracts and distorts.

 

I discourage students from using it

 

Synergy is a particular hate word as is blue ocean

 

Adding strategy to anything.

 

Business doesn't need a language, the existing one will do.

 

Business is exciting as it is, it doesn't need new words, unless there are new constructs.''

 

And if you agree with Kulwant and want to vent your spleen over another 500 odd words/expressions/idioms that the wider business community shouldn't be using, then check out Julia Streets' new book The Lingua Franca of the Corporate Banker.

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