Ron Shevlin: The corporate jargon I dislike most is ...

Written by Ashwin Rattan Wednesday, 05 December 2012 12:44
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To celebrate the publication of Julia Streets' The Lingua Franca of the Corporate Banker, Searching Finance is asking the good and the great to nominate the corporate jargon they hate most.


Who better to get this started than Ron Shevlin?


ron shevlin


Ron is a senior analyst at Aite Group where he specializes in retail banking issues including sales and marketing technologies, customer and marketing analytics, social media, customer experience and consumer behavior.


Perhaps most importantly, he leads a one man campaign against the bland, dull and generic.


He is the author of Snarketing2.0


So Ron's nomination is:


There's plenty of corporate jargon out there.

If we're going to move the needle on fixing it, then we need to get rid of....move the needle. 

Last modified on Wednesday, 05 December 2012 13:01

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