is really the must-have synopsis of the current state-of-play in social media in banking.
Christophe has taken a deep passion for the topic, and turned it into an account of the landscape valuable to anyone who has social media responsibilities in financial services"'.James Gardner
(if you don't know, and assuming that you've got far into the article, then you probably do) is General Manager at Spigit, the world's largest innovation management software company and general social media ''man about town''.
He writes and blogs at http://www.innovatorinside.com
Christophe is speaking on ''The Art of Social Media'' a creative industries mash up, at Beach London, 12th September 2011. For more details contact Ashwin Rattan at