Little wonder that the UK Treasury is still trying in vain to persuade financial institutions to supply 'simple' financial services.

The recent report shows that the government is relying on the same old players and the same old view of the marketplace to come up with the same old result.

The challenge for new entrants will be whether they will be able to cut through the wall of spin and marketing noise to reach consumers with truly cost effective services that are adapted to their day-to-day activities.

http://sdj-pragmatist.blogspot.co.uk/2012/08/dead-simple-products.html

Simon is the author of Lipstick on a Pig.