The Pragmatist on ''Monetizing You''

Written by Simon Deane-Johns Thursday, 14 March 2013 19:40
Rate this item
(2 votes)
From The Pragmatist blog.
Jaron Lanier, the computer scientist and writer, has been busy explaining that we need to reward each person for the data they reveal or post on the Internet, otherwise it will become unsustainable as an ecosystem. This idea perhaps chimes with the EU's requirement for much more explicit consent to 'cookies',futile as it has proved to be so far. Could we see the advent of paid-for marketing cookies, or will technology evolve to get rid of this problem entirely?
To date, the debate about the future of the Internet has largely been driven by investors, principally, who have insisted that online businesses generate short to medium term profits. Fearful of killing off a nascent commercial channel, most Web 2.0 giants have clustered around the advertising model, making their services 'free' to the consumer, and leaving advertisers to pass on the cost of marketing, as happens offline. Others have adopted the 'Freemium' model, in which perhaps only 10% of customers are relied upon to pay for extra functionality and so on, thereby subsidising a free ride for the rest. Indeed, Jakob Nielson has estimated that:
"In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action."

To read the rest of the article goto:


About ''The Pragmatist''


“Deane-Johns as The Pragmatist is worth his weight in White Papers on criminally overdue financial services reform and crystal clear thinking.


His blog is essential reading for all of us who want to see big, effective change for the better. Not just because he agrees with us, but because he explains precisely what needs to be done.  To have this wealth of invaluable observation, analysis and creative thinking brought together in one book is a godsend. That The Pragmatist is a gigging lawyer in the forefront of innovative businesses makes his work an even rarer and significant read. 


We should all send a copy to Cameron, Osborne and Cable; there might be hope for UK financial services reform yet.”    

Martin Campbell, Director, Beacon Strategic Communications

Add comment