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Why banks should care about Quora

Written by Alex Bray Monday, 07 November 2011 13:20
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For those of who you who have yet to stumble over it, www.Quora.com is a question and answer website that launched back at the end of 2009. It is probably the highest profile of a number of Q&A websites (like www.Askville.com) that have launched over the last couple of years. In good ‘nu-digital bubble’ fashion, it is already estimated to be worth around $1bn.


Answers to questions are crowdsourced from other users - and the best answers are voted for - which pushes them up the ratings. The service is growing in popularity - the most popular question has had almost 250,000 views.


To me, the popularity of these Q&A sites for financial services questions is quite telling, for a couple of reasons. First, it shows that customers have lots of questions that they want to have answered - which isn’t really surprising considering the upheavals of the last couple of years.

To readmore, visit Alex's site:
http://stgilesresident.tumblr.com/post/12130777667/why-banks-should-care-about-quora

Alex is a senior consultant at IBM, tweets as @stgilesresident (as if you didn't know) and is in the process of writing a report on Augmented Reality in FS.

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