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Julia Streets:The Lingua Franca of the Corporate Banker

Saturday, 27 October 2012 12:18

An exploration and explanation of the idiomsyncrasies of business (glossary of more than 500 expressions included)


 julia streets picture

 ‘The Lingua Franca of the Corporate Banker’ is designed to offer a seriously light-hearted view on corporate language, how it is regularly abused, used to confuse and why I would choose to ban it.
 
 Business is riddled with it and many ridicule it, giving me the privileged opportunity to lambast and lampoon it. I do not seek to be too judgemental or school ma’am-ish in my style, it certainly is not a lesson in grammar or sentence construction.
 
 Rather, I would hope to make a case for using clear and simple language in our communications, to explore why I got sucked into using buzzwords and why others too have fallen into similar traps.julia cover for website

 

Praise for Lingua Franca


Rowan Pelling, Daily Telegraph:


Recovered idiom abuser Julia Streets guides you laughing, gasping and weeping through the maze of corporate gobbledigook. 

This timely gem is required reading for anyone who has ever wanted to run amok with an axe when they hear the words "blue sky thinking."

 

Worth buying for the glossary alone. Every boardroom banality known to suit-kind is painstakingly documented and vigorously ridiculed.

 

Julia on Radio 4 explaining all!

 

 

Joanne Hart, Investments Editor, Mail on Sunday:

Julia Streets manages both to inform and entertain with this wonderful book that guides us through the gruesome maze of corporate jargon. Not just an amusing read, The Lingua Franca of the Corporate Banker, genuinely helps to decipher some of the most horrific phrases that have crept in to the corporate lexicon. From ‘open the kimono’ to ‘my bad’, this book will have you giggling at one moment, scribbling explanations the next and, finally, breathing a sigh of relief that you are not the only person to be appalled by phrases such as ‘reaching out’ and ‘blue sky thinking’ . An addictive read.

 

Philip Stafford, Financial Times:

A light-hearted book but one with a good question at its heart: why do we feel the need to conform to language we often ridicule and never use out of the office? Well-researched and readable, it also taught me quite a few phrases I never knew."

  

Lynne Parker, Funny Women:

The Lingua Franca of the Corporate Banker is a laugh out loud romp through the absurdities of corporate jargon and its impact on the business psyche. We’re all a part of the catchphrase generation born out of short-form media looking for a way for less words to mean more.  Streets examines our obsession with language, employs her instinct for comedy to brilliant effect and encourages anybody in business to see the funny side of life.  It leads you to ask: if they don’t laugh along, should they even be in business?

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Order now:

Book UK £8.99 + Postage and Packing

The Lingua Franca Of The Corporate Banker £8.99 Add to Cart

Published, November 2012.

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About the author
Julia Streets is best described as an odd mix of marketeer, entrepreneur and comedienne.


By day Julia runs Streets Consulting, her business development, marketing and communications consultancy. Her firm helps a fast-growing list of domestic and international financial services and technology firms explain to their customers, prospective customers and the industry at large, why and how they can make their working lives better.


Julia started out working for Price Waterhouse (now Price Waterhouse Coopers), cutting her business teeth at a global PR firm (Hill and Knowlton, part of WPP Group), rising through the ranks at Instinet, global agency brokerage firm, before being headhunted as Global Head of Communications for the technology business of the global stock exchange, NYSE Euronext.

In her spare time Julia is a stand up comic, compere, after-dinner speaker and singer/songwriter and has been featured on BBC Radio 4’s Today Programme, Daily Telegraph, FT Weekend, BBC Radio Kent, City AM, Financial News and other city and regional media. In 2011, Julia was invited to join the Board of Trustees of the charity, ‘Children in Crisis’ which seeks to educate children in some of the most remote parts of the world.

 

Contents


Acknowledgements - Buzzword bingo

Part 1 The world of corporate lingo
Introduction
Chapter 1 The target for the key learnings from this
brain dump.
Chapter 2 Careering words
Left of field from across the pond - ‘Corporate bankers’ - Climbing the greasy pole - Demystification and simplification
Why make anything more complicated than it need be? - Flying solo - People do business with people they like
Chapter 3 Why do we do it?
Young, blinding and cutting edge? - Innovation breeds jargon - Language tribes - It’s not all about knowing it all 
Present, presentable and presence - Speaking their language
Chapter 4 I am not alone
The top 10 office irritations - Top ranking irritating jargon - Economic with invention - When it feels like you can’t go on
Opening the kimono on your sweet spot?- Drinking the Kool Aid
Chapter 5 Bullshit Bingo
Grid to play your own game of bullshit bingo (pen not included)
Part 2 glossary of expressions
Glossary of expressions.
Appendix – A selection of baseball expressions.
Endnote: Please do get in touch 

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