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Mobile Messaging Futures 2012-2016

Thursday, 08 March 2012 12:21
New report - Analysis and growth forecasts for mobile messaging markets worldwide: 6th edition
  • Includes groundbreaking five-year OTT user and traffic forecasts; plus all the data you need for SMS, MMS, mobile e-mail and mobile IM markets, as well as new sections on SMS hubbing, and mobile marketing and advertising
  • Essential insight and extensive worldwide, regional and country-level numbers
  • Report includes 367 Figures and Tables
  • Report prices held at the same level since 2009.
Report overview
Within the mobile space, messaging is the biggest revenue generator after voice. Within messaging, SMS is king and yielded the highest revenue for mobile network operators in 2011. And so fevered industry interest about changing market dynamics and SMS’ future is understandable and relevant.

One of the biggest themes under current discussion in the mobile messaging industry is this issue of ‘the end of SMS’ and the booming rise of Over-the-Top (OTT) messaging services (or ‘next generation’ messaging services, to offer just one of a great many aliases). But is the ‘SMS doom’ scenario accurate?
In addition to informed analysis of SMS, MMS, mobile e-mail, and mobile IM – and new sections on SMS hubbing; and mobile marketing and advertising –  groundbreaking five-year OTT user and traffic forecasts are included in this new report to comprehensively examine this pressing industry concern.

And, yes – our OTT traffic numbers are huge. And very possibly still conservative. But such statistics mean little without detailed context and explanations, which are offered in the report. Context that will help dispel the media hype, and explanations that will cut through the industry’s misunderstanding about how
OTT services are being used, and how popular they are.

The expansive sixth edition in our hugely popular messaging series thoroughly analyses the worldwide mobile messaging market in 12 data-packed chapters:

1.  Introduction
2.  Worldwide Mobile Market
3.  Mobile Messaging Market
4.  SMS
5.  SMS Hubbing
6.  Mobile Marketing and Advertising
7.  OTT Messaging Services
8.  MMS
9.  Mobile E-mail
10. Mobile IM
11. Summary and Conclusions
12. Appendices

Further reasons to buy this research:
  • Study the growth still to come over the next 5 years; explore and identify opportunities
  • See if OTT services really are ‘instant SMS killers’; learn how OTT can encourage brand loyalty
  • Familiarise yourself with the growing USD 231 billion messaging market in 2012
  • Gain insight into P2P/A2P SMS traffic breakouts
  • Discover why OTT traffic appears to be growing so big so fast
  • Reflect on the upside and downside of our SMS outlook
  • Establish how long MNOs have to protect their SMS revenues from OTT; plus why they should should fight and how
  • Read commentary on the mixed blessing of smartphones for MMS; and how
  • OTT will impact SMS and MMS differently; and speed-read the bonus executive summary presentation

Download sample pages here

Order here

1–5 user team licence: UK £1,995 + VAT/EU €2,495 + VAT/ RoW $3,395
Mobile Messaging Futures 2012-2016 1-5 users £2,394.00 Add to Cart

Small or medium size PDF company licence: UK £3,995+ VAT/EU €4,995+ VAT/ RoW $6,495
Mobile Messaging Futures 2012-2016 SME licence £4,794.00 Add to Cart

Large corporate PDF unlimited licence: UK £5,995 + VAT/ EU €7.295 + VAT/ RoW $9,495

Mobile Messaging Futures 2012-2016 corporate licence £7,194.00 Add to Cart

Sterling and Euro prices include VAT. If VAT is not applicable, the amount will be deducted at checkout. Euro and dollar prices are illustrative and will be calculated using current exchange rates at checkout.



Key features


Key features of this essential new market study:
  • Get informed answers to the key ‘SMS vs. OTT’ questions
  • Review detailed growth forecasts to 2016 for SMS,OTT, MMS, mobile e-mail and mobile IM
  • Assess country level data and market sizing for 76 key messaging markets
  • Appraise the resilience of SMS against competing messaging services to 2016
  • Uncover whether OTT services, IM apps and social networking sites are only ‘clipping the wings’ of
  • SMS, or if it’s more serious
  • Digest profiles of BlackBerry Messenger (BBM), WhatsApp, Facebook Chat, and Apple iMessage
  • Features an assessment of whether SMS and OTT can co-exist
  • All this and more in this must-have 376 page report

Contents


Report includes 367 Figures and Tables. Download the full contents listing  here .

Summary contents
1.  Introduction
2.  Worldwide Mobile Market
3.  Mobile Messaging Market
4.  SMS

History and Future Outlook of SMS
Comparison between new and previous forecasts
Europe
Asia Pacific
North America
Latin America
Africa and Middle East
5.  SMS Hubbing
SMS Interconnection Models
SMS Hubbing
– Overview
– Benefits of SMS Hubbing
– Revenue Flow Model
– SMS Hubbing Providers
6.  Mobile Marketing and Advertising
Impact of SMS and MMS on Mobile Advertising
– How SMS and MMS Advertising Work?
Role of Smartphones in Mobile Advertising
Brief Profiles of Key Players
Impact of Mobile Advertising on SMS and MMS
7.  OTT Messaging Services
Introduction
Drivers and Inhibitors for the Adoption of OTT Messaging Services
– Drivers
– Inhibitors
Business Model
OTT Messaging Service Providers
Profiles of Key OTT Messaging Services
– BlackBerry Messenger
– WhatsApp
– Facebook Chat
– iMessage
Market Size
– Forecast Methodology
– OTT Messaging Users
– OTT Messaging Traffic
Conservative traffic forecasting
– Rationale for excluding Revenue analysis
Mobile Network Operators: Taking a stand on OTT messaging services
8.  MMS
History and Future Outlook of MMS
Comparison between new and previous forecasts
Europe
Asia Pacific
North America
Latin America
Africa and Middle East
9.  Mobile E-mail
Europe
Asia Pacific
North America
Latin America
Africa and Middle East
10. Mobile IM
Europe
Asia Pacific
North America
Latin America
Africa and Middle East
11. Summary and Conclusions
Mobile Messaging
SMS
– SMS price erosion
– The downside of our SMS outlook
– The brightside of SMS outlook
– A2P messaging – room for growth
OTT Messaging Services
– Core conclusion: SMS and OTT existing side-by-side
MMS
– Peak traffic
– The sad decline of MMS
– Social media is killing MMS, big time
– MMS price erosion
Mobile E-mail
Mobile IM
– The Big Picture
– The Changing Dynamics of the Mobile Messaging Market
– M2M
– RCS-e
Smartphone Penetration
– Disruptive Services
– SMS is still the king
12. Appendices

About Portio Research


Portio Research Ltd is an independent UK-based research company, focussed on providing high quality market studies.

For our large studies, we specialise in a tightly focussed niche within the mobile sector. We look at customers, I.E. mobile subscribers, and we look at network operators, and we focus mostly on the products and services that connect these two groups. We look at the relationships between operators, the products they sell and the people they sell them to, looking in particular at go-to-market strategies and how the products and services markets vary around the world. We cover all areas of the mobile space including network technologies, handsets and devices, but mobile content and non-voice mobile products, particularly messaging, are our core areas of expertise.

In addition to our highly-regarded off-the-shelf market research, we are also always looking to help clients with bespoke research requests, and we can turn around tailored research projects quickly and cost-effectively.

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