The first personal finance book you won't be embarrassed to be seen reading
By Andy Golding, with special contributions from Dr.Trevor Lee, @CoffeeCurls and Paul Lucraft
Andy Golding can't make you a millionaire, but this is what he can do:
• To get you thinking about money, your choices and options.
• To help you develop an early warning system for your financial problems.
• To get past some of the myths about money and to give an insight into the thinking at your bank.
• Help you think about your relationship with your bank. What do they want from you? What can you get from them and how can you work with them.
• Speculate (and it is just speculation) about where financial services, society, demographic change and so on is taking us ... might we be seeing the end of retirement, and what would it mean to you?
• To shed some light on the financial situation we're in at the present (by we, I mean the whole world).
• To give you the means to explain personal finance to others.
He'Il even quote some Karl Marx - not something you readily associate with a financial services CEO.
Click here for the FREE Introduction
Publication date: January 2012
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Chapter 1: Andy’s introduction
Why am I writing this book?
The monkey story
Finance, personal responsibility and blame
Emotions and money
How to make £100 into £1,000
R is for relief
Profits, losses and big bonuses
Sometimes predictions of the future are so spooky
Are we getting financially lazy?
A quick history lesson
It’s officially hot
Shopping and money
One very final point
The fiscally responsible parent
How I’ve organised this book
Don’t eat the marshmallow yet
Chapter 2: The condensed banker
What is a bank?
What is a bank account?
Why would you have a bank account?
Why doesn’t everyone have a bank account?
So why isn’t everyone banked?
Fair, or not?
Do we take cards for granted?
There are as many gimmicks in the car world as there are in financial services
Q is for quality – easy to say, much more difficult to deliver
What we fail to teach our kids about money – voices from the City and finance
Chapter 3: Budgeting
Personal financial management programmes
All you ever need to know about budgeting
For advanced users
For even more advanced users
Chapter 4: Time, gentlemen, please
Andy fights inflation
Some thoughts on the housing market
The facts about the UK housing market
To fix or not to fix, that is the question
Buy-to-let mortgage regulation – good or bad?
The housing market and first-time buyers
E is for
F is for the first-time buyers... again
One last word
Bar stool economics
Chapter 5: What happens when it all goes wrong?
D is for
Trouble meeting the mortgage?
Who can we trust?
Get personal with customer services
Your credit rating
Guarding against online fraud
G is for Google Checkout
Dealing with debt – how I went from owing £36k to being back in the black
Learn from your mistakes
The want generation
Chapter 6: Is the 19th century the future?
Does mutuality still have meaning?
The United States
N is for new money
And finally, Facebook
What we fail to teach our kids about money – comments from outside the UK
Chapter 7: Closing words, the bigger picture
Some sad truths
Dimension 4: family and peer relationships
Dimension 5: behaviours and risks
Dimension 6: subjective wellbeing
A spark of optimism
A modern paradox: why children need to experience failure
Prevention is better than cure
Andy Golding is a self-confessed addict of all things financial. He has over 25 years experience of working in the financial services industry and in that time has been a banker, a mortgage lender and a CEO of two mutuals.
Having spent time working with young enterprise groups and, for that matter, his own kids, he realised that the level of financial literacy among young people, and probably older people too ,was low. He believes that too many people are controlled by money and the organisations that provide financial products, but with a bit of knowledge and some basic rules, really thinks that people can take back that control and have a better relationship with the thing that can cause so much stress and worry.
'The Crowd' are the group of contributors who generously offered their stories, experience and opinions in support of the goal of wider financial literacy, particularly among the young. They are:
Rupert Lee Browne