Augmented reality is going to become increasingly a fact of life – much as social media and mobile banking has become a part of most customers’ day to day lives today.
This report will encourage bankers to start on a journey of augmented reality innovation which will lead to both improved financial performance for their companies and improved experience for their customers.
As some trailblazers have already demonstrated, augmented reality provides the financial services industry with significant opportunities – which should be explored and seized.
Augmented reality will become mainstream in next two to three years and financial services companies need to start planning now.
With the development of Google’s Project Glass augmented reality glasses, banks need to think about how augmented reality could drive the mobile banking of the future.
Alex (in white sweatshirt) demonstrating AR at his Financial Imaginarium in Soho, September 2012.
The objective of this report is not to provide a comprehensive list of all the forms of augmented reality or all the ways they can be deployed in financial services.
Nor is it been to dwell on the technicalities of augmented reality. Instead, the aim of this report is to provide bankers with foundation information and some scenario examples to spark awareness and encourage discussion.
This report is for the IT professionals in banking seeking to understand how augmented reality technologies could deliver value in the context of financial services – and for bankers curious about what augmented reality is.
Published September 2012
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1. What is AR?
2. Surface Augmented Reality
3. Pattern Augmented Reality
4. Location and Overlay Augmented Reality
5. Outline Augmented Reality
6. Hologram Augmented Reality
7. Key Trends in Augmented Reality
8. Risks and Regulations
9. Costs and Benefits
10. Customer Adoption
11. Providers and Experts
12. Final thoughts
Alex Bray joined Lloyds TSB in 2000.
In ten years with the bank, he worked in both product units (General Insurance and Personal Lending) and distribution channels (branch, telephony and internet). After a stint as the Executive Assistant to the Group Executive Director for Retail Banking, he spent nearly four years in internet banking – in change management and product management. Before leaving the bank, Alex managed the Loans, Mortgages and General Insurance products across the Lloyds TSB, Halifax & Bank ofScotlandinternet banks.
Alex then moved to IBM as a management consultant. He worked on two major internet bank re-platforming programmes and consulted on social media and internet banking for corporate clients. Alex worked in theUK,China,Spain,Irelandand with clients inDenmark. As an IBM subject matter expert, Alex wrote whitepapers on multi-channel banking, internet banking for businesses and social media for banking.
Alex is currently Retail Channel Solution Director at Misys, one of the world’s largest financial services software houses. In his current role, Alex is responsibile for mobile banking, internet banking and branch teller solutions along with multi-channel strategy.
Alex holds a degree from theUniversityofDurham(St. Cuthbert’s Society). He blogs and tweets regularly as StGilesResident on social media, augmented reality, mobile banking and financial services in general.
He lives (unsurprisingly) in St. Giles,London– and splits his time evenly between the Society Club and Maison Bertaux.