Wednesday, 26 September 2012 15:22

Smartphone Futures 2012-2016

Newly published - Worldwide market analysis and competitor positioning in the high-end handset market in 2012 and beyond

 By Portio Research


The mobile handset industry is a $241 billion business, and with that kind of revenue flow the question is, can you afford NOT to be a part of this boom?


The smartphone business has been the single biggest revenue-generating growth-story over the last 4 years as the rest of the tech sector suffers amid this seemingly endless recession. Subscriber growth has slowed dramatically in saturated markets, voice and text have reach commodity pricing and margins are constantly squeezed hard under consumer pressure, yet around the world the appetite for new smartphones continues to gain pace.


Continuing to redefine the handset business, smartphones are fast becoming the device of choice for hundreds of millions of consumers, and 2012 is the year that worldwide smartphone shipments will top half a billion in one year. In this report you will learn that smartphone shipments reached 485 million in 2011, and that number will top 655 million in 2012, rising to over 1 billion smartphones per year by 2016.


This report will show you where that growth is going to be, and who the major players are, and how they are fighting for growth and market share in different regions. Packed with data, charts, figures and tables for your market forecasts, business plans and investor presentations, you cannot afford to miss this all-new market report.



Single user licence £1,995 (+ VAT in UK and EU)


Smartphone Futures 2012-2012 SUL £1, 794.00 Add to Cart

Small business licence £1,995 (+ VAT in UK and EU)


Smartphone Futures 2012-2016 SBL £2, 394.00 Add to Cart

Corporate licence £2,995 (+ VAT in UK and EU)


Smartphone Futures 2012-2016 CBL £3, 594.00 Add to Cart

More Reasons to Buy

  • Detailed analysis of the booming smartphone market
  • Comprehensive market forecasts – handset shipments, smartphone shipments, mobile subscriber growth, handset revenues, regional breakouts, OS market share and much more
  • Extensive vendor profiles covering Samsung, Apple, Nokia, RIM, HTC, Motorola and Sony
  • Essential market data for your business plans and presentations
  • Access to previous editions of this best-selling market report
  • Comprehensive analysis of the smartphone market and the growth that still lies ahead


Key features


  • Full handset and smartphone shipments forecast at worldwide and regional level
  • Helpful regional analysis of vendor market share
  • Understand vendor positioning and vendor SWOT analysis
  • Examine shifting strengths among the major smartphone vendors – as Samsung have become the #1 player, while Nokia and RIM, who dominated just 3 years ago, have lost considerable market share
  • Study regional OS market share
  • Analysis of OS popularity in key country markets – including The US, UK, Australia, India and The Philippines
  • App store positioning – profiles cover Apple App Store, BB App World, Nokia Ovi Store, Android Market, Windows Marketplace and AT&T App Centre
  • Understand shifting trends in handset ASP
  • All the essential data you need for your presentations, market planning and market forecasting are contained in this detailed 169 page report



Here is just a brief outline of the Table of Contents of this detailed and thorough report.


Chapter 1: Introduction (including Mobile Subscriber growth and Handset Market Evolution)

Chapter 2: Mobile Handset Market (including Regional Shipments, Regional Market Share, ASP of Leading Vendors, AT&T Case Study)

Chapter 3: Smartphone Market (including Regional Analysis and Market Share)

Chapter 4: Smartphone Vendors Profiles

Chapter 5: Mobile OS Market

Chapter 6: Applications and Content Market

Chapter 7: Summary and Conclusions

Chapter 8: Appendices (includes detailed Glossary)

The report contains 164 figures and tables. This vast array of data includes - -

  • Mobile Subscribers – Worldwide
  • Mobile Handset Shipments – Worldwide
  • Handset Shipments – Regional Contribution
  • Handset Revenues – Worldwide
  • Handset Shipments by Operating Systems – Worldwide
  • Handset ASPs of Leading Vendors
  • Handset Shipments & Smartphone Shipments – Worldwide
  • Market Share of Smartphone Vendors – Worldwide and Regional
  • Market Share of Handset Vendors – Worldwide and Regional
  • Smartphone Penetration
  • Mobile Operating System Penetration in select markets
  • Smartphone Shipments as a Percentage of Total Handset Shipments – Worldwide
  • Smartphone Shipments Growth and Smartphone Share Growth as a Percentage – Worldwide
  • Smartphone Shipments and Market Share – By Vendor
  • Regional Break-out of Smartphone Shipments – By Vendor
  • SWOT Analysis – By Vendor
  • Market Share of OS by Shipments – Worldwide
  • OS Shipments and OS Market Share — By OS Vendor
  • Break-out of Available Applications by Type – By App Store
  • Most Popular Paid and Free Applications – By App Store
  • Application Downloads for Major Application Stores
  • Total Number of Smartphones by Vendor
  • Comparison of Smartphone Vendors – By Selected Parameters
  • Positioning of Smartphone Vendors, OS Vendors, App Stores






Published in Current Titles
Thursday, 29 December 2011 17:47

Mobile Data Usage Trends 2011-2015

New report -  Analysis, user profiles and growth forecasts for worldwide mobile data use 2011 to 2015

Technological advances within the mobile ecosystem have led to seismic shifts in terms of mobile data usage. But beyond the broad stroke analysis of industry headlines, there is a pressing need to understand the finer details of the surging uptake of data services among mobile users in both developed and emerging countries. Building on our strong portfolio of high-quality, data-centric market studies – and naturally underpinned by wider analysis, growth forecasts and market sizing of mobile data revenue and traffic – this exciting new report uses survey-led research to assemble country case studies to deliver invaluable insight in to the specific trends of mobile data use, culminating in a Typical User Profile for each market analysed.

About this report
With the increasing affordability, the uptake of data services is growing among mobile users in both developed and emerging countries. Furthermore, the consumption of data services has increased significantly among existing data services users.

Worldwide mobile data traffic stood at 231.1 Petabytes per month at end-2010. With the rising number of web-enabled mobile devices, cloud computing, alternate access networks such as Wi-Fi, and Mobile Network Operators (MNOs) making huge infrastructural investments to improve the quality of networks, mobile data traffic is expected to grow at a Compound Annual Growth Rate (CAGR) of 91.2 percent between 2010 and 2015 to reach 5,904.1 Petabytes per month by end-2015.

With the emergence of mobile data services, a valuable new revenue stream has arisen for operators. The growing importance of data services has prompted MNOs to design strategies to maximise the revenue-earning potential of these services. However, mobile data revenue is not growing as fast as mobile data traffic. Worldwide mobile data revenue stood at USD 290.3 billion in 2010 and is expected to grow at a comparatively lower CAGR of 13.2 percent between 2010 and 2015.

In many markets today, mobile users are often armed with advanced internet-enabled mobile devices, especially smartphones and tablets, and generally expect access to a vast range of previously-extraordinary services to come more or less as standard – and this has wide-reaching ramifications.

In this context, knowing simply that mobile data use is rising is insufficient, it becomes instead vital to understand the extent to which this is occurring, and what mobile activities users are undertaking.

Exactly what is the typical user doing with their phone (of ranging specification)? What mobile data services are consumers actually using, and how frequently, and for how long?

Despite the high-powered nature of current mobile devices, is it truly network-straining mobile video streaming that users are consuming, or is it ostensibly still the traditional revenue stalwarts (for MNOs) of messaging (SMS and MMS) and voice?

To attain a clearer understanding of mobile data usage trends for this exciting new report, Portio Research conducted a consumer survey (between June and mid-July 2011) to gather usage patterns among the mobile subscribers of six countries:
•    The UK (Europe)
•    China (Asia Pacific)
•    India (Asia Pacific)
•    The US (North America)
•    Chile (Latin America)
•    The UAE (Africa and Middle East)

Led by survey responses, we have assembled detailed country case studies that reveal the specifics of data use – culminating in a Typical User Profile for each assessed market, based on the respondent pool.

The above countries were selected in order to depict the trends in both developing and developed markets. The UK and the US have some of the highest levels of smartphone penetration and mobile broadband adoption, and there have been aggressive efforts by MNOs in these markets to move to high-speed networks to accommodate burgeoning user demand for data services. On the contrary, China and India’s smartphone penetrations are less than 4 percent, even though they lead in terms of mobile subscriber numbers. Chile has one of the highest ARPU figures among countries in Latin America, and also experienced the highest growth rate in mobile subscriber base between Q1 2010 and Q1 2011. Meanwhile, the UAE has one of the highest mobile penetrations worldwide.

Further reasons to buy this research:
  • Worldwide, regional and country-level analysis
  • Attain a clearer understanding of mobile data usage trends through survey-led research
  • Familarise yourself with the evolution of the mobile data services market; and types of mobile data services
  • Gain insight into the factors that make a data service successful
  • Identify drivers and inhibitors of mobile data services
  • See exactly what mobile activities subscribers are using their advanced devices for
  • Scrutinise data on mobile apps discovery, app stores, and paid and free app downloads
  • Examine key facts of the mobile markets covered
  • Essential reading for all in the fast evolving mobile space

Order here
1–5 user team licence: UK £995 + VAT/EU €1,187 + VAT/ RoW $1,534
Mobile Data Usage Trends 1-5 users £1, 194.00 Add to Cart

Small or medium size company licence: UK £1,995+ VAT/EU €2,395+ VAT/ RoW $3,395
Mobile Data Usage Trends SME licence £2, 394.00 Add to Cart

Large corporate unlimited licence: UK £2,995 + VAT/ EU €3,495 + VAT/ RoW $4,995

Mobile Data Usage Trends unlimited licence £3, 594.00 Add to Cart

Sterling and Euro prices include VAT which is chargeable in the UK and the EU. If VAT is not applicable, the amount will be deducted at checkout. Euro and dollar prices are illustrative and will be calculated using current exchange rates at checkout.

Key features

Key features of this essential new market study:
•    Determine mobile user preferences and behaviour across geographies
•    Understand trends in both developing and developed markets
•    Assess mobile data traffic and revenue forecasts for 2011-2015
•    Study six detailed case studies (UK, China, India, US, Chile, UAE)
•    Country-level analysis on monetisation of mobile services; popular mobile activities; smartphone users; Internet usage; mobile applications; and social networking
•    Features a Typical User Profile for each market analysed
•    Learn about the disparity between future data traffic and revenue growth
•    All this insight and more in this must-have 155 page report


Click here to download full Contents listing, including 153 Tables and Figures
Summary contents
This new market study thoroughly examines mobile data usage trends in eight fact-filled chapters.
•    Introduction
•    Worldwide Mobile Market
•    Mobile Data Services Market
•    Market Size
•    Case Studies – Regional Trends (The UK, China, India, The US, Chile, The UAE)
•    Managing Data Traffic Growth
•    Summary and Conclusions
•    Appendices

Companies mentioned

Click here to download the list of over 60 companies mentioned in this Report

About Portio Research

Portio Research Ltd is an independent UK-based research company, focussed on providing high quality market studies.

For our large studies, we specialise in a tightly focussed niche within the mobile sector. We look at customers, I.E. mobile subscribers, and we look at network operators, and we focus mostly on the products and services that connect these two groups. We look at the relationships between operators, the products they sell and the people they sell them to, looking in particular at go-to-market strategies and how the products and services markets vary around the world. We cover all areas of the mobile space including network technologies, handsets and devices, but mobile content and non-voice mobile products, particularly messaging, are our core areas of expertise.

In addition to our highly-regarded off-the-shelf market research, we are also always looking to help clients with bespoke research requests, and we can turn around tailored research projects quickly and cost-effectively.

Published in Current Titles
Report overview

The Global Contactless Payments Cards Market: Development, Opportunities and Perspectives describes the evolution and operation of contactless payment methods used at POS, with particular reference to the solutions offered under the American Express–MasterCard–Visa Agreement. The report discusses the benefits contactless payments can bring to all market participants, including card issuers and merchants. The current position of particular systems functioning in various countries and the strategy and implementation of the most important pilot schemes are analysed in-depth. The Polish market is an excellent example of a successful strategy of accelerating contactless payments development through joint investment in a fast expansion of terminal network and mass issuance of cards. The report also describes the prospects for the development of contactless payments globally, including the potential to develop into NFC-based mobile payments. The report is based on research among experts and business practitioners as well as on a range of data obtained from the most important contactless payments market participants and international consulting firms.

The report concludes that the replacement of a considerable number of cash transactions with contactless payments at POS, in public transport, or anywhere fast service is required, will soon become a fact in the most of developed countries. However, mass popularisation of electronic payments requires time to deal with customers’ habits and their deep conviction about the advantages of cash as an anonymous and a commonly accepted method of payment. Benefits from contactless payments can accelerate the development of whole cashless turnover in retail transactions all over the world.

More reasons to buy this report

The report provides:
  • 27 charts and figures and 6 tables
  • 16 case studies contactless payments implementation
  • Unique and previously unpublished data on global volumes for contactless cards and terminals
  • Interviews with 23 industry experts
  • Based on numerous primary and secondary sources, including information from market participants, including large international corporations.
Essential research for:
  • Commercial and cooperative banks
  • Acquirers and card organisations
  • Supermarkets and other retail chains
  • Academic centres
  • Public transport companies and local governments.

Published: February 2011
81 pages, PDF format
Download the full Contents  here
Download sample pages  here

Single user licence 
£853/€1,000/$1,340 plus VAT (permits 1 user to access the Report)
Global Contactless Payment Cards Market - single user £1, 023.60 Add to Cart

Institutional licence  £2,130/€2,500/$3,353 plus VAT (permits 20 users to access the Report)
Global Contactless Payment Cards Market - institutional £2, 556.00 Add to Cart

Euro and dollar prices are illustrative and will be calculated using current exchange rates at checkout. VAT is chargeable on UK and EU orders; prices shown include VAT. This will be applied or deducted at checkout as applicable.

A negotiable Partner licence is also available that permits 50 users from the purchasing institution and a total of 100 users representing its partners (a maximum of 50 entities) to access to the Report - please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it ,  tel +44 (0) 7885 441682

Report participants

MasterCard Europe
Visa Europe
Bank Zachodni WBK SA
PKO Bank Polski SA
Polbank EFG
Fenbrook Consulting
Żabka Polska SA
Forrester Research

About POLASIK Research

POLASIK Research is a dynamic research and consulting company, specialising in electronic banking and payment systems.  Its principals have longstanding experience in conducting research into and analyses on this subject.

Our mission is to accumulate and create knowledge of electronic banking and payment systems and to deliver it effectively to market participants. Our goal is to support our partners in their pursuit to continually improve the effectiveness and quality of payment and banking services. We would like to use our knowledge to create conducive conditions to market innovative solutions and promote their public acceptance.

Our knowledge is based on market research, experience in conducting analyses, and specialist literature. Our aim is to both explore the functioning of markets and know the products thoroughly as well as to understand customer behaviour and preferences.

Published in Current Titles