It’s Banking Jim, But Not As We Know It - Creating tomorrow’s bank by identifying the most critical strategic changes and trends in banking today

Wednesday, 15 September 2010 12:09

Book 3 of the Complete Banker Series


By Chris Skinner


Published: 27 September 2010

184pp paperback

Also available in PDF

ISBN: 978-1-907720-08-6

Price: £12/EUR14/$19 (plus p&p)

Special offer: Save 20% when you buy all five in The Complete Banker set for £48/EUR58/$77 (plus p&p)

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The future is uncertain.  However, if you could identify the most critical things likely to occur in the future today, then you could capitalise commercially upon the opportunities presented.  So that’s what this book is all about: what are the most critical things that will occur in banking tomorrow that, if you invest in them today, mean that you can make your fortune. A simple enough premise, and one that I hold to be very true. So, if you want to work out how to the most successful bank you can be during the next decade, then this is the book for you.


The Complete Banker series of books is based upon Chris Skinner’s influential blog.  The series provides the reader with all they need to know about banking and is split into key themes covering retail, commercial and investment banking and the way they are being changed by economics, politics, technology and society. For the amateur and the expert, the knowledgeable and those seeking knowledge, the economist and the politician, the banker and the banked, the Complete Banker series provides you with the truth about the banking.  Not just the truth, the whole truth and nothing but the truth ... but the Complete Truth.






Key topics:

Chapter 1          Facing the future: bank strategy in uncertain times

Chapter 2        The new economics of banking

Chapter 3          Banking technology

Chapter 4        The great channel debate

Chapter 5          The mobile future of banking

Chapter 6          Changing customer relationships

Chapter 7          Marketing in the new media age

Chapter 8        Long-term thinking


Click here for full contents in PDF format:  It's Banking Jim, But_Not as We Know It Contents.pdf 59 Kb

Click here to see full contents



Praise for Chris Skinner

“Chris has both the intellectual acumen as well as the drive and dedication to his industry which is so sadly rare in the business world today.” Steve Edwards MBE, Head of Fraud,  eBay Europe


“Chris is uniquely skilled in articulately painting a clear picture of the dynamics impacting our future.”  Deborah L. Bianucci, President & CEO, BAI, USA


“Chris successfully captures the pulse of the financial services industry, not from a European or American, but from a truly global perspective.” Emmanuel Daniel, Founder, The Asian Banker, Asia


About Chris Skinner

Chris has been providing independent, expert commentary on the key developments in banking for over a decade in his role as Chief Executive of Balatro and Chairman of the Financial Services Club.  He is now perhaps best known for his daily blog at, and his writing for other media, such as The Banker magazine since 2004.  He is also a key commentator on banking for prime time news channels including the BBC, Sky and Bloomberg.  Prior to creating his independent entities, Chris had key roles at management and board levels covering insurance, retail and investment banking across a range of consulting and technology firms.