Socialising the Antisocial Bank - Converting the antisocial bank by digitally connecting with customers to become part of their community

Wednesday, 15 September 2010 11:56

Book 2 of the Complete Banker Series


By Chris Skinner


Published: 27 September 2010

162pp paperback

Also available in PDF

ISBN: 978-1-907720-07-9

Price: £12/EUR14/$19 (plus p&p/VAT as applicable)

Special offer: Save 20% when you buy all five in The Complete Banker set for £48/EUR58/$77 (plus p&p)

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Most banks are anti-social. They don’t engage with customers to ‘delight’ or ‘exceed their expectations’, mainly because customers don’t expect anything different. That doesn’t mean it cannot change. The social media revolution is rapidly turning this planet on its head. So, if you want to work out how to be a social bank and connect with your targeted communities of customers, this is a short guide as to how to do it.


The Complete Banker series of books is based upon Chris Skinner’s influential blog.  The series provides the reader with all they need to know about banking and is split into key themes covering retail, commercial and investment banking and the way they are being changed by economics, politics, technology and society. For the amateur and the expert, the knowledgeable and those seeking knowledge, the economist and the politician, the banker and the banked, the Complete Banker series provides you with the truth about the banking.  Not just the truth, the whole truth and nothing but the truth ... but the Complete Truth.






Key topics:

Chapter 1          The future of banking is social

Chapter 2          Social media’s challenges

Chapter 3          Twitter, Facebook and other social networks

Chapter 4          Social finance

Chapter 5          Social money and virtual worlds

Chapter 6          Social media in practice


Click here to see full contents in PDF format:  Socialising the Antisocial Bank Contents.pdf 58 Kb

Click here to see full contents



Praise for Chris Skinner

“Chris has both the intellectual acumen as well as the drive and dedication to his industry which is so sadly rare in the business world today.” Steve Edwards MBE, Head of Fraud,  eBay Europe


“Chris is uniquely skilled in articulately painting a clear picture of the dynamics impacting our future.”  Deborah L. Bianucci, President & CEO, BAI, USA


“Chris successfully captures the pulse of the financial services industry, not from a European or American, but from a truly global perspective.” Emmanuel Daniel, Founder, The Asian Banker, Asia


About Chris Skinner

Chris has been providing independent, expert commentary on the key developments in banking for over a decade in his role as Chief Executive of Balatro and Chairman of the Financial Services Club.  He is now perhaps best known for his daily blog at, and his writing for other media, such as The Banker magazine since 2004.  He is also a key commentator on banking for prime time news channels including the BBC, Sky and Bloomberg.  Prior to creating his independent entities, Chris had key roles at management and board levels covering insurance, retail and investment banking across a range of consulting and technology firms.